Bugalugs Dental Care Toothpaste Gel is made with natural ingredients that freshens breath quickly, helps reduces plaque & tartar build-up and cleans teeth for dogs and cats.Tested by humans not on animals, Vegan & PH Balanced, Made with water from the Lake District.Add a small amount of gel onto a Bugalugs toothbrush. Gently brush both sides of the mouth in a circular motion. For best results, brush teeth once daily.